School of Arts

4 - New media I

This course is part of the programme:
Bachelor's programme in Digital Arts and Practices

Objectives and competences

The aim of the New media module is to gradually upgrade the student’s creativity and artistic expression through computer techniques and technologies, mobile technologies, internet, the various modes of words digital processing, images, sounds and movement, or to create within the digitally supported premises’ installations (galleries, exhibitions) or performative contexts (stage, events). At the same time, the module aims to provide the students with knowledge and skills for a successful work in creative industries, when it comes to various possibilities existing within the media as such, and new media creative and artistic practice.

The students will obtain the following general competences within the module:

  • ability to analyse, synthesise and predict solutions and consequences (through case studies and practical assignments);
  • ability to use the acquired knowledge and skills in practice (through the close link between lectures, on one hand, and seminars and workshops, on the other hand);
  • communication skills in online, combined, and face to face communication situations;
  • ability to co-operate and take part in group work in online, combined, and face to face communication situations;
  • ability to create one’s own argument and defend one’s own point of view, and to consider the viewpoints of one’s study peers or production colleagues.

Prerequisites

Basic computer and internet literacy.

Basic humanistic, technological, and social sciences education.

Student’s active participation in all phases and at all levels of the study process, which, apart from the active attendance at lectures and participation in practice work, presupposes the following: individual creation and development of ideas – independently and within the active, two-way mentor-student communication (exhange of ideas takes place on the personal level and via the internet), and a continual independent (research, creative and performative) work throughout the academic year.

Content (Syllabus outline)

Any form of contemporary art practice co-creates, and is a response to, one’s own time and environment, in which artistic products, events and processes regularly happen to occur as the “new” ones; they are innovative, (co-)creative and freshly critical. One can use or create the contents of the so called “new media” only with the help of the contemporary computer technologies; yet, man himself, a highly connected being within diverse communities, remains the key factor of the new technology interactions. The cycles of (re)inventions and (re)creations of man’s use of information-communication devices and protocols open up the most fruitful fields of the modern times as reflected in both the intimately personal and mass social arts and productions.

The New media module is intended for students who would like to gradually build up or upgrade their creativity and artistic expression through computer techniques and technologies, mobile technologies, internet, the various modes of the digital processing of words,, images, sounds and movement, or to create within the digitally supported premises’ installations (galleries, exhibitions) or performative contexts (stage, events). Considering the various possibilites of inter-media or new-media artistic practice, opened up the melting process on digital platforms, the module offers knowledge and skills for a successful work in creative industries and other innovative branches of media production in both institutional and public spaces and, last but not least, in private, corporate, or business contexts.

In combination with other modules of the Digital arts and practice programme, the students develops, over the period of three years of lectures, seminars and practice, one’s own individual and unique way of (co)creating a work of art. A peer-reflected and multi-layered mentored project process brings about a media product or service with an added value of innovation inherent in an aesthetic-conceptual authorial approach. Over the period of three years, the specifically emphasised content elements open up and, at the same time, develop form an idea to its realisation.

Year one:

At the beginning of the module, the student is acquainted with diverse technological types and uses of new media; the emphasis is on the (internet-based) networked computer as a communication and creative tool of wide potentialities. The student uses the key theoretical concepts and methods in the process of working on the first practical cases; at the same time, the student prepares products which will help him to base the wholesome practical project in the field of new media art or production.

Intended learning outcomes

  • a thorough knowledge of contemporary new media technologies and applications, and of the use in artistic and the related creative media-production environments;
  • understanding of digital technologies and applications, and knowledge of their possibilities from the point of view of artistic and the related creative media-production environments;
  • discernment and critical understanding of specific, significant phenomena in the media communication, or in the artistic and the related creative production;
  • knowledge of communication, technical and creative specifics pertaining to the media-production contexts and related to the mew media, particularly in the field of art;
  • knowledge of and ability to make comparative judgements concerning production tools in the field of new media in the artistic domain, and ability to select appropriate combination of new media technologies and concepts for an individual artistic or creative purpose;
  • ability to solve real life, specific media-production and content-conceptual problems in the field of new media;
  • ability to communicate and co-create with the bigger media technologies (image, sound, word, body and space, interactive and multiple media) and in an intercation with them;
  • ability to organise creative project work and master the ethics of project work;
  • proactivity within an autonomous development of skills and abilities related to knowledge use in the field of new media.

Readings

Lliterary sources:

- Chapman, Jenny in Nigel Chapman. Digital Multimedia. Chichester: Wiley & Sons. 2004.

- Purg, Peter. Uvod v medije. Ljubljana: IAM, 2008.

- Kindem, Gorham in Robert B. Musburger. Introduction to Media Production, The Path to Digital Media Production. London: Focal Press, 2004.

- Manovich, Lev. The Language of New Media. The MIT Press, 2002.

- Oblak T. in G. Petrič. Splet kot medij in mediji na spletu. Ljubljana: Zbirka Media, FDV, 2005.

- Thissen, Frank in J. G. Rager. Screen Design Manual: Communicating Effectively Through Multimedia. London: Springer, 2003.

- Wands, Bruce. Art of the Digital Age. Thames & Hudson, 2007.

Web sources:

- Mark Tribe, Reena Jana: New Media Art, Introduction

https://wiki.brown.edu/confluence/display/MarkTribe/New+Media+Art+-+Introduction

- Rama Hoetzlein: What is New Media Art?

http://www.rchoetzlein.com/theory/?p=11

- Rama Hoetzlein: Timeline of 20th c. Art and New Media

http://www.rchoetzlein.com/theory/?p=42

Assessment

Creative assignment 30%, Theoretical assignment 10%, Practice and group work 50%, Exam 10%

Lecturer's references

Mr Peter Purg, Associate Professor, has a doctorate from the University of Erfurt, Germany, in the fields of new media, communication and media art. Professor Purg teaches at a number of higher education and university programmes in Slovenia and abroad. At the School of Arts of the University of Nova Gorica, professor Purg leads the New media modul and the ePlatfrom project; he also teaches at the Institute and academy for multimedia (IAM) in Ljubljana, where he is director of the Media Production Management programme of the Middlesex University, London. Professor Purg is an independent researcher, advisor, producer and developer in the fields of e-education, multimedia, new media and media art. Mr Purg is member of cultural and artistic societies such as Bobnars United, Podgana and Priden Možic.

University course code: 1DU004

Year of study: 1

Course principal:

Lecturer:

ECTS: 6

Workload:

  • Lectures: 60 hours

Course type: obligatory key module

Languages: slovene

Learning and teaching methods:
- the theoretical foundation is transferred in lectures and seminar assignments, as well as workshops; at the same time, a focus will be partially devoted to some internet-based academic contents. - the lectures are based on an intensive combination of theoretical issues and case studies, including the practical work in workshops. - the presentations of concepts, assignments and products are done in the immediate academic context in front of the students, and partially within the internet-based academic context, under the mentor's supervision. - work group is based upon theoretical contents, real life case studies, as well as practical assignments. - foundation, development, realisation and evaluation of a project (eg. diploma thesis, or other type of project work) are carried out on the basis of students and mentors' discussions and presentations, and partially through a consideration of the internet-based academic context. student's independent work: - case studies, practical assignments and preparation of presentations; - participation in activities within the internet-based academic context; - seminar research and development work; - preparation of project materials; - preparation for the exam.