School of Engineering and Management

Entrepreneurship Seminar

This course is part of the programme:
Bachelor's programme in Engineering and Management (First Level)

Objectives and competences

The aim of entrepreneurial seminar is to prepare future economy engineers to potentially their own entrepreneurial path. In addition to providing know-how needed for establishment of one’s own enterprise, the course aims to encourage entrepreneurial mindset of students. It is important for them to see entrepreneurship or establishment of their own enterprise as an opportunity, to further develop their intellectual self-confidence and to view engineering know-how as an entrepreneurial challenge.

The course basic aim is to teach students independent decision making, entrepreneurial thinking, working in teams, team leading and assumption of responsibilities in their role as organizers. Furthermore, the seminar aims to show how to draw a business plan project with team efforts, become familiar with processes and procedures of starting up a new enterprise and gain knowledge necessary for business plan presentation to various audiences.

Prerequisites

Required prerequisit knowledge from courses: Economics and Organization of the Enterprise. Marketing, Labour and organizational law and Accountabcy and Business Finance and Human Resource Management.

Content (Syllabus outline)

The course is designed as a guided teamwork project, a combination of lectures, presentation of good practices, preparations for elaboration, drafting and presentation of the final seminar paper i.e. a business model. The introduction contains the presentation of entrepreneurship (significance of entrepreneurship and dynamic enterprises, seizing opportunities, self-employment), an entrepreneur (self-assessment, personal growth, education), establishment of an enterprise (procedures, phases, ownership, initial capital), and examples of good practices (invited lectures with commentary and discussion). Drafting of a business model is based on a lean enterprise methodology using a variety of tools (canvas, business plan) and encompasses the following topics:

  • An entrepreneur (entrepreneurship as a choice, an individual, types of entrepreneurship, networking, teams)
  • Business opportunities (problem – solution, competences, differentiator, value proposition)
  • Basic metric methods, hypothesis and pivoting
  • Customer (customer segmentation, market scope, market analysis, market research)
  • Value proposition (design, price, accessibility, risk, applicability)
  • Customer relationships (communications, implementation, and management, tools, communities)
  • Distribution channels (access to customers, optimizing)
  • Revenue streams (income projections, sales methods such as registration fees, leases, user fees, sales, royalties)
  • Key resources (entrepreneurial team, knowledge (know-how), finances, other resources)
  • Key activities (production, platforms, networking, problem-solving)
  • Partners’ network (optimizing risks, the economy of scale, necessary resources)
  • Expected costs (planning, fixed and variable costs, integration)
  • Business plan elements (sector, product or service development, market, sales, organization, financial projections, risk assessment, time schedule)
  • Financing an enterprise’s establishment and growth
  • Presentation of an entrepreneurial project (pitch).

Intended learning outcomes

Knowledge and understanding:

First of all the students will learn about the basic principles of entrepreneurship and general approaches to planning and designing business models. This will be followed by a selection of entrepreneurial ideas and discussion of individual ideas as opportunities (key assumptions: good value proposition for customer target segments, business model adjustment to an individual example; testing of entrepreneurial hypothesis on the market; document modification and design to include metrics and financial assumptions. The focus will be on grasping the basic methods, tools and constructs needed in order to verify business ideas and, based on market confirmations, identify them as business opportunities. Within this framework, emphasis is on 9 block business model generation and other software tools used in business planning.

By using the mentioned tools, small groups of students will, under guidance of the mentor, develop their own idea into a business model and present it to their classmates. Major efforts will be aimed at encouraging innovative thinking and creative work of students whilst using and integrating the knowledge gained during their study of different courses. Incorporation of the seminar into the third year curriculum will allow students to realize that there is close integration and interdependency between numerous contents and areas which they came across during their studies.

Readings

  • Alexander Osterwalder&others: Business Model Generation, JohnWiley&Sons,13.7.2010
  • Alexander Osterwalder&others: Value Proposition Design,JohnWiley&Sons, 20.10.2014
  • Eric Ries: The Lean Start-Up, Crown Business, September 2011
  • Steve Blank and Bob Dorf: The Statup Owner’s Manual, K&S Ranch, Marec 2012
  • Ash Maurya: Running lean, 2012, Delaj vitko, http://delajvitko.si/
  • Ash Maurya: Scaling lean, Penguin Random House, 2016
  • Adizes: Managing Corporate Lifecycles; Adizes Institute, Santa Barbara, 1.12.2014
  • Brant Cooper&Patrick Vlaskovits: The Lean Entrepreneur, JohnWiley&Sons, NewJersey 2013
  • http://steveblank.com/2012/08/24/the-lean-launchpad-class-online/
  • http://www.poslovninacrt.org/ center poslovnega načrtovanja

Assessment

  • Knowledge needed for establishment of one’s own enterprise, entrepreneurial know-how, understanding examples of good practice and how to design a business plan, will all be assessed by marking verbal and written presentations of the final paper. • When marking verbal presentation, attendance and participation at lectures and practical work will account for 20% of the mark as will one’s zealousness and understanding, while verbal presentation will account for 60% of the mark. With regards to the written paper, the following elements will be taken into account: Innovation and creativity of the idea and the team (25%), Cogent argumentation and suitable coverage of key contents of the business plan will also account for 25% of the mark, the Idea’s market potential will account for 20% of the mark as will Feasibility of the business plan, whereas Suitability of technical implementation will account for 10% of the mark. 40/60

Lecturer's references

Mag. Iztok Lesjak, higer lecture in the field of entrepreneurship

Actively involved in: independent consultant, TAIEX expert, Management of the Technology Park Ljubljana, management of infrastructural and investment projects, assessment of entrepreneurial ideas, consultancy in enterprise development, regional development, development of services and environment for entrepreneurial beginners, entrepreneurial mentor

Employment/career: Iztok Lesjak was born in 1955 in Koper, and graduated at the Faculty of Electrical Engineering and Computer Sciences in Ljubljana, Department of computer sciences; subsequently he became a Master of Economic Sciences at the University of Ljubljana, Department of operational research. His research activities date back in 1980 when he became a researcher at the Institute “Jozef Stefan” in Ljubljana. He took part in research and development projects in the area of automated processes and digital telephony and as a result he registered two patents and five technical innovations. His career led him to become the head of the Technology Park Ljubljana project at the Institute “Jozef Stefan”. He participated in building development strategies of technological parks in Slovenia. Between 1995 – 2018 he has co-created and managed the Technology Park Ljubljana. He successfully implemented investment and infrastructure construction project of Technology Park in Ljubljana Brdo (7 facilities covering an area of 61,000m2, an investment worth EUR 42 million). At present, Iztok participates at and coordinates applied projects aimed at encouraging an innovative entrepreneurial culture in Slovenia, transfer of good practices in the sphere of promoting innovation and technology transfer from the academic sphere into the industry. He is active in consultation and implementation of programs aimed at high-tech enterprises, in regional development project and collaborative innovation project.

Iztok Lesjak is the author and co-author of numerous scientific publications, conference papers and articles promoting innovative entrepreneurship and supportive entrepreneurial environment such as technology parks and incubators, Slovenian economic and regional development, innovative services, as well as specific programmes aimed at high-tech enterprises, members of technology parks. During his work at the Technology Park Ljubljana, he assessed over 400 business plans and various entrepreneurial initiatives.

Achievements: 4 expert and popular articles, 3 scientific papers at conferences, 13 published expert contributions at conferences; 2 chapters in scientific monographs; over 10 research projects, more than 20 applied projects, over 10 monographs and other final papers, and 7 mentorships for diploma papers.

Selected bibliography

1. TALIĆ, Edina. Načini vstopa malih in srednjih podjetij na mednarodne trge : diplomsko delo. Nova Gorica: [E. Talić], 2010. VIII, 47 str., ilustr.http://www.ung.si/~library/diplome/PTF/162Talic.pdf. [COBISS.SI-ID 1554683]

2. LIKAR, Borut, LESJAK, Iztok, STRES, Špela, PLEŠKO, Mark. Pomen inovativnosti in inovativnih procesov v podjetništvu : prispevek na okrogli mizi Pomen inovativnosti in inovativnih procesov v podjetništvu ter predstavitev rezultatov temeljnega projekta Referenčni model inoviranja, Tehnološki park Ljubljana, 9. marec 2011. Ljubljana: Tehnološki park, 9. mar. 2011. [COBISS.SI-ID 3930071]

3. MALIK, Matija. Poslovni načrt postavitve sončne elektrarne na strehi : diplomsko delo. Nova Gorica: [M. Malik], 2011. X, 38 str., ilustr.http://www.ung.si/~library/diplome/PTF/202Malik.pdf. [COBISS.SI-ID 1990651]

4. TURK, Marta (urednik), KERIN, Andrej (urednik), VRHOVEC, Igor (urednik), LESJAK, Iztok (urednik). Izzivi gospodarskega razvoja : inovativnost v porečju Save : zbornik prireditve, Ljubljana, maj 2012. Ljubljana: Gospodarska zbornica Slovenije, 2012. ilustr. [COBISS.SI-ID1501276]

5. STRLE, Boštjan. Možnost trženja strojnih kapacitet v Avtocestni bazi Postojna : diplomsko delo. Nova Gorica: [B. Strle], 2012. XI, 46 str., ilustr.http://www.ung.si/~library/diplome/PTF/264Strle.pdf. [COBISS.SI-ID 2542843]

6. GROPAJC, Andrej. Poslovna pobuda posodobitve storitev glasbenega izobraževanja : diplomsko delo. Nova Gorica: [A. Gropajc], 2012. XII, 51 str., ilustr. http://www.ung.si/~library/diplome/PTF/236Gropajc.pdf. [COBISS.SI-ID 2266363]

7. ČERNIGOJ, Adormi. Presoja upravičenosti rekonstrukcije starih kotlarn s sodobnimi kotli na biomaso : diplomsko delo. Nova Gorica: [A. Černigoj], 2012. XIV, 68 str., ilustr. http://www.ung.si/~library/diplome/PTF/265Cernigoj.pdf. [COBISS.SI-ID 2543355]

8. HUDEJ, Urška. Rezultati Primorskega tehnološkega parka in analiza članov : diplomsko delo. Nova Gorica: [U. Hudej], 2012. X, 46 str., ilustr.http://www.ung.si/~library/diplome/PTF/280Hudej.pdf. [COBISS.SI-ID 2638075]

9. LESJAK, Iztok. Letno poročilo Tehnološkega parka Ljubljana d. o. o. za leto 2012. Ljubljana: Tehnološki park, 2013. 70 str., ilustr. [COBISS.SI-ID28167463]

10. LESJAK, Iztok. Letno poročilo Tehnološkega parka Ljubljana d. o. o. za leto 2013. Ljubljana: Tehnološki park, 2013. 68 str., ilustr. [COBISS.SI-ID 28167719]

11. LESJAK, Iztok. Role of SITP infrastructure, integrated services and park locations. V: Fostering inclusive and sustainable local industrial development in Europe and Central Asia, Second Regional Conference on the Role of a New Generation of Science, Industrial and Technology Parks, 8-9 April 2014, Ljubljana, Slovenia. Vienna: UNIDO = United Nations Industrial Development Organization. 2014, str. 31-33. [COBISS.SI-ID28165671]

12. LESJAK, Iztok, OBER, Kristina. Technology parks as the link beetwen multinationals and small and medium-size enterprises. V: Conference proceedings, 31st IASP World Conference on Science Parks and Areas of Innovation, 19th-22nd October, Doha, Qatar. [S. l.]: IASP. 2014, 9 str. [COBISS.SI-ID 28152103]

13. LESJAK, Iztok (intervjuvanec). Tehnološki parki spreminjajo ne le podjetništvo, temveč tudi družbo. IRT 3000 : inovacije, razvoj, tehnologije, ISSN 1854-3669. [Tiskana izd.], dec. 2015, letn. 10, št. 6, str. 32-[33], ilustr. [COBISS.SI-ID 14428699]

14. MERMOLJA, Borut. Tržna vzdržnost start-up podjetja : diplomsko delo. Nova Gorica: [B. Mermolja], 2016. XII, 63 str., ilustr.http://repozitorij.ung.si/IzpisGradiva.php?id=2579. [COBISS.SI-ID 4508155]

15. LESJAK, Iztok, BOLE, Domen. Regional collaborative ecosystem STPs as enablers in globally oriented regional areas of collaborative innovation. V: 34th Annual World Methanol Conference, September 30-October 1, 2016, Budapest, Hungary. [S. l.]: IHS Markit. 2017, str. 121-134. [COBISS.SI-ID 30961703]

16. KRZNAR, Monika. Vpeljevanje sprememb v procese izbranega podjetja z analizo in predlogi izboljšav : diplomsko delo. Nova Gorica: [M. Krznar], 2017. XI, 76 str., ilustr. http://repozitorij.ung.si/IzpisGradiva.php?id=3372. [COBISS.SI-ID 4977659]

17. KOMPARA, Timotej. Analiza tržnega potenciala mobilne aplikacije za upravljanje klimatskih naprav pri slovenskih uporabnikih : diplomsko delo. Nova Gorica: [T. Kompara], 2018. XI, 61 str., ilustr. http://repozitorij.ung.si/IzpisGradiva.php?id=3354. [COBISS.SI-ID 5298427]

18. LECTURER at various events – subject: commercialization of knowledge and research results, among others for Regional development agency of Ljubljana urban region within project Podjetno v svet podjetništva, specifically on business planning, market analysis, business idea development and verification (http://www.rralur.si/sl)

University course code: 1GI018

Year of study: 2

Semester: 1

Course principal:

Lecturer:

ECTS: 6

Workload:

  • Lectures: 45 hours
  • Exercises: 15 hours
  • Individual work: 90 hours

Course type: elective

Languages: slovene

Learning and teaching methods:
• lectures with video content • exercises with tasks in the field of entrepreneurship, • enterprise case studies - learning by research, learning in a debate • exercises on software for computer simulation of the financial plan • presentation of individual phases of the business model, customers, market and entrepreneurial opportunities • individual solving analytical tasks and collecting data from buyers and presenting solutions obtained to other students, learning in the discussion • group project work, solving concrete problem